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25
January 2010
Betex
Group Enters China's Welfare
Lottery Sector
Betex
Group
plc
has announced that its Chinese
operation has signed an exclusive
five-year contract with Nanjing
Welfare Lottery Management Centre
to launch and operate a new
retail lottery concept across
Nanjing, the capital of Jiangsu
Province.
Betex
already has established Sport
Lottery contracts in Hebei,
Guizhou and Guangdong.
The
new agreement allows the company
to promote and sell all Welfare
Lottery products from kiosk-style
point-of-sale outlets in high
footfall locations including
supermarkets. Products include
traditional computerised lottery
games, scratchcards and
high-frequency draws.
Starting
in early February, the company
will initially operate 20 Betex
and Welfare Lottery co-branded
kiosks for six months before
extending the retail estate to
150 by the end of
2010.
Betex
has also signed distribution
agreements with a number of
premier retail brand outlets in
Nanjing, which will allow the
Company to site kiosks within
selected high-footfall stores
throughout the licence
period.
Commenting
on this development, Jeremy
Longley the Chief Executive of
Betex said: "I'm delighted that
we have secured our first
agreement in the welfare lottery
sector in such a high profile
city. This is a significant and
exciting deal for the Company and
demonstrates the strength of our
brand in China. I believe we have
identified a retail strategy that
combines two essential
ingredients - short-term revenue
generation and profitability,
with long-term scope for roll-out
and growth."
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