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19
August 2008
Baby
Boomers And Women Take On Video
Gaming
A
new industry report released by
IBISWorld reveals women and older
adults - not the proverbial nerdy
teenage boys - are the new
driving force behind the success
of the video Games
industry as console manufacturers
and software developers race to
expand their offerings beyond the
traditional action genre which
has always appealed to
youngsters.
Recognized
as one of the nation's most
respected independent publishers
of business intelligence
research, Los Angeles-based
IBISWorld publishes more than 700
industry reports covering
virtually every segment of the
U.S. economy. According to
IBISWorld's latest research
report on the video gaming
industry, 38 percent of U.S.
gamers are women and the average
player is 35 years old - not the
teenage boys of the
past.
"The
average purchaser of video games
is 39 years old - proving that
video gaming is attracting a much
broader audience," said Senior
Analyst with IBISWorld, Mr.
George Van Horn. "In fact, 67
percent of household heads play
computer or video games; and
besides the rapidly growing
number of women taking up the
hobby, 24 percent of game players
are aged over 50.
"When
video game consoles began to
appear in the 1980s, they were
dismissed as a short-lived craze,
or at the very least, the domain
for awkward adolescents," said
Mr. Van Horn. "How astonishingly
wrong we were. Our research has
revealed that the teenage boys
that played Atari back then are
still playing video games now,
largely being drawn in to new,
advanced electronic gaming that
simulates real-life interaction
that their kids love as
well."
"And
while we're not suggesting the
market for teen and young adult
men is not a strong market, men
between 18 and 45 still represent
37 percent of the game playing
market - it's the other
demographics which are posting
significant growth," added Mr.
Van Horn.
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