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14
July 2008
Tang
Partners With Major League
Soccer
Tang
has announced a partnership with
Major League Soccer (MLS) to
present "Verano MLS Presentado
por Tang" offering young Latinos
and their families an exciting
summer experience.
The
soccer program sets the stage for
the talented, 14-year-old actor
Adrian Alonso, who takes on the
role as Mensajerito Tang (the
Tang Messenger). Alonso will
bring the excitement from the
soccer field to Hispanic homes
and share the news about new Tang
flavors.
"Verano
MLS Presentado por Tang" provides
young people ages eight to 12
with a free opportunity to play
soccer twice a week and receive
professional training while
creating a connection between
participants and their favorite
MLS stars. The program also
serves as the platform for the
debut of seven new Tang flavors.
Introduced under the tagline "Los
Sabores que te Llevan a Casa"
(The Flavors That Take You Home),
the new Tang flavors are:
Horchata, Jamaica, Mango,
Strawberry, Lime, Pineapple and
Orange.
"'Verano
MLS Presentado por Tang' enables
young Latinos to celebrate their
heritage through their passion
for soccer, all while
experiencing the new Tang
flavors," said Robyn Kestenbaum,
brand manager for Tang. "Tang is
evolving just like Latinos living
in the U.S. We understand that
the Latina mother is passionate
about experiencing new things
with her children, yet wants to
share her traditions with them
whether it's through soccer or
familiar flavors."
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