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24
July 2008
Online
Casual Gaming Anything But
Casual
Online
casual gaming holds an exclusive
place in the lives of gamers' of
nearly all ages because it is
both emotionally and physically
engaging, according to MTV
Networks' new study: "An
Exploration of Online Casual
Gaming."
As
part of the study, 3,520
interviews were conducted among
gamers from ages 8 to 60 in five
different demographic groups:
Kids and Tweens; Teens; Young
Adults; Adults; and Boomers.
While all of the groups were
actively involved with gaming,
they had different reasons for
being strongly connected to
online casual games. Younger
gamers participated to do things
they can't do in real life. Among
adults, moms used games as "my
time" to relax and escape, while
dads used games to recharge
themselves and compete. Boomers
said they felt physically
transformed after playing online
because the games kept their
minds sharp and
refreshed.
"Whether
it's competition, aspiration or
relaxation, online casual games
often serve necessary emotional
and physical functions for
gamers, making these games more
'crucial' than 'casual' for those
who play most," said Colleen
Fahey Rush, MTVN's Executive Vice
President of Research. "While the
reasons for playing vary among
age groups, it's clear that
online casual games play an
important and often essential
part in the lives of
gamers."
Among
the entire study, seven in 10
surveyed were frequent visitors
to casual gaming sites, visiting
at least once a week. The field
spent an average of 12 days per
month on the sites and 92 minutes
per visit. Gamers treat casual
gaming sites in a far from casual
way, as three in four surveyed
spent at least a half hour on
each visit to gaming sites.
Adults and Boomers were the most
likely to visit casual gaming
sites every day, as nearly half
of the group visited regularly,
according to the
study.
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