|
Free
Cash
Casino
> News
and Articles
16
July 2008
Southern
California Casino Customer
Satisfaction
In
a first-of-its-kind study by the
internationally renowned J.D.
Power and Associates, Barona
Valley Ranch Resort &
Casino
ranked highest in customer
satisfaction in the 2008 Southern
California Indian Gaming Casino
Satisfaction Study
(SCIGC).
"The
guest experience is one of the
most important aspects of our
success," said Rick Salinas,
Barona's General Manager. "We are
constantly working to improve
every aspect of a guest's visit
here. It's an honor for our staff
to be recognized and validated
for their hard work by not only
our guests, but now by such an
esteemed organization as J.D.
Power and Associates."
The
J.D. Power and Associates SCIGC
Study explores casino players'
entire gaming experience, from
arrival at the casino to cashing
out their chips. The inaugural
study provides a single measure
to assess the levels of overall
player satisfaction among casinos
located throughout Southern
California.
Casinos
included in the study have a
minimum of 2,000 slot machines.
The study is based on 1,766
responses from gaming players who
visited an Indian casino in
Southern California between
December 2007 and June 2008.
Barona ranked highest using data
from more than 100 questions
about guests' experience with
arrival and parking, the
facility, beverage service,
gaming, ticket redemption and
overall satisfaction. The study
was fielded in May and June
2008.
Where
Now?
News
and Articles Index
|
