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21
June 2008
Poker
Tour Of The
Americas
Vega
Promotional Systems has announced
it has narrowed the list of stops
for the inaugural season of the
Poker
Tour of the Americas (PTA) to six
cities.
As
a result of increased interest
from cities in North and South
America, Vega's plan is to hold
six tournaments during the Tour's
first year, with plans to expand
to Tour to eight stops in season
two.
The
season one plan includes
tournaments in the following
cities:
- Vancouver,
British Columbia
- Tunica,
Mississippi
- San
Jose, Costa Rica
- Cartagena,
Colombia
- Rio
de Janeiro, Brazil
- Quito,
Ecuador
The
location of the season ending
Tournament of Champions to crown
the champion of the PTA will be
announced in the next few
weeks.
In
addition to promoting the PTA,
Vega will be the Executive
Producer of the video programming
and plans to air the tournaments
throughout North and South
America. Since Vega will own the
programming, the Company is
currently negotiating for network
airtime that would in turn, allow
the Company to sell its own
advertising for the
programs.
The
tournaments will be structured as
invitational events with players
from all over the world able to
win seats via online and live
local satellite
tournaments.
Michael
Herron, CEO of Vega stated, "This
Tour will introduce the top
players in the world to new
audiences in South America as
well as give local players the
opportunity to play against
poker's best players. The
response we have received from
all over North and South America
has been incredible. With the
popularity that poker has
achieved the past few years, this
type of Tour makes a lot of
sense. There are some very good
poker players in South America
and we look forward to finding
the next big name. Our timing
couldn't be better. Poker is
exploding in South America and
Canada and combined with the
popularity in the U.S., we feel
the PTA will be a hit from day
one. We've all seen the success
that other tours like the World
Poker Tour and European Poker
Tour have enjoyed and we feel
that we can produce a first class
tournament. Unlike a lot of poker
programming you see on
television, we are not attempting
to sell the rights to a
programmer, we will own the
programming and will contract for
the necessary time slots to air
the one-hour shows. This will
allow Vega to profit from the
advertising, sponsorships,
replays of the programming, and
the tournament
itself."
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