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30
May 2008
Best
Light Deals In Poker Legend Phil
Hellmuth
With
a baseball hat pulled down low
and sporting his signature
sunglasses, 11-time
World
Series of
Poker
(WSOP) bracelet winner Phil
Hellmuth can be an intimidating
presence at the poker
table.
Thanks
to Milwaukee's Best Light, a
lucky consumer will experience
that intimidation firsthand and
pick up a few tips, while
receiving a private poker lesson
from Hellmuth during an
all-expenses-paid trip to the
2009 World Series of Poker in Las
Vegas.
Get
involved with the poker action at
these recommended
Online
Poker
Rooms.
Hundreds
of winners will receive
poker-themed merchandise, such as
poker sets, Phil Hellmuth hats
and "Poker Brat" T-shirts. The
grand prize winner will earn a
trip for four to the 2009 WSOP
and a private lesson from
Hellmuth, a Poker Hall of Fame
member.
"Milwaukee's
Best Light has served as the
presenting sponsor of the world's
premier poker event for three
years, so partnering with one of
the world's top players seemed
like a perfect next step," said
Milwaukee's Best Light marketing
manager Rita Patel. "Whether it's
supporting the World Series of
Poker or being the beer of choice
for Friday night games in
basements, Milwaukee's Best Light
is the perfect fit for
poker."
Another
aspect of the brand's summer
poker activities is the national
distribution of limited edition
cans of Milwaukee's Best,
Milwaukee's Best Light and
Milwaukee's Best Ice featuring
Hellmuth's likeness and his
trademark poker
quotes.
"When
I chose poker as a profession, I
had a feeling I'd never get my
face on the front of a Wheaties
box, so to be immortalized on
millions of cans of Milwaukee's
Best from coast to coast is a
real thrill," said Hellmuth, who
is from Madison, Wisconsin.
"Milwaukee's Best Light has been
a loyal supporter of poker for
many years, so it's great to join
the team and know that millions
of thirsty Mil Best fans get to
stare at me while taking a sip of
this great
beer."
The
Milwaukee's Best Hellmuth cans
will be available nationally
throughout the summer, coinciding
with the country's obsession with
the World Series of Poker, which
kicks off May
30.
"This
is a great testament to the
growth and popularity of poker,"
said World Series of Poker
Commissioner Jeffrey Pollack.
"For one of our stars' likeness
to support a national retail
campaign is significant, and
we're thrilled our partners at
Milwaukee's Best Light have come
up with such a creative promotion
to drive home our
relationship."
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