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18
March 2008
Kroenke
Sports Encourages Fans To Talk
Trash And Play
Clean
Pepsi
Center officials today announced
the start of a program designed
to encourage fans to recycle
products used during concerts and
events as well as cut down on
pollution caused by
cars.
"Play
Clean" is the name of a program
developed by Kroenke Sports
Enterprises, which owns Pepsi
Center, and teams that play in
the building including the NBA
Denver Nuggets, NHL Colorado
Avalanche, NLL Colorado Mammoth
and AFL Colorado
Crush.
Pepsi
Center will be the first major
entertainment venue in Colorado
to provide single-stream
recycling of plastic cups, all
bottles and clean paper products
used during events. All items may
be placed in recycling bins on
arena concourses starting with
this week's NCAA basketball
tournament.
"Not
all of the trash talk will be
done between players," said Dave
Jolette, KSE vice president of
venue operations. "Recycling is
something fans have asked for and
Pepsi Center is proud that the
Play Clean program is the first
to promote the practice at a
major entertainment venue in
Colorado."
Jolette
estimates the single-stream
recycling effort will save more
than 20,000 pounds of material
from landfills annually. "That's
a lot of beer cups and paper
cups," he said.
Fans
should soon expect to see
familiar faces reminding them to
recycle their game
trash.
"We'll
be promoting the Play Clean
message with each of our teams,
using athletes and personnel in
videos and public service
announcements," Kroenke Sports
executive vice president Paul
Andrews said. "Our goal is to be
among the most aggressive teams
in our leagues when it comes to
protecting the
environment."
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