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26
March 2008
888
Launches Online
Sportsbook
888
(Casino on Net), one of the
world's biggest online gaming
entertainment companies, has
launched its online
sportsbook.
A
localized sportbook was launched
in the UK, Germany, Spain,
Sweden, Denmark and Austria. This
has completed yet another
significant step in its objective
to provide their considerable
global client base with a one
stop gambling
solution.
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Now at 888
888
Sport will provide betting
opportunities on a plethora of
sports including UK and Irish
horse-racing, domestic, European
and international football as
well as greyhound racing, golf,
cricket, rugby, tennis and
various novelty events such as
Big Brother.
"888's
entrance into the sports betting
market represents a significant
milestone in the progression of
our diversified, multi-channel
strategy to grow customer reach
and appeal globally. We believe
that although our sportsbook
addition will result in existing
clients betting on sports with
us, it will also provide an
opportunity for new clients to
experience our award winning
brand," said Matt Robinson, Brand
Marketing Director. "So, whether
you are placing a bet on a horse
race, wagering on who will score
the next goal in a live televised
football match, or just enjoying
playing one our many casino,
poker or bingo games, 888 should
be your gaming company of
choice.
"We
believe that by offering our
clients a sports betting option
we are delivering yet another
alternative way for our clients
to enjoy gambling - and to do so
with a company that is renowned
for its safe, fun, fair,
regulated and secure
environment." continued
Robinson.
Although
888 had previously not offered a
sports betting option, it has
always had strong links with
sports events and sports teams,
and 888 Sport will seek to
maximise their sponsorship of
both Seville Football Club and
the upcoming 888 World Snooker
Championships.
"Sports
sponsorship has always been a
significant part off 888's
marketing strategy," said Matt
Robinson, "and now that we are
offering clients an opportunity
to bet on activities like
football and snooker, you can be
assured we will be looking to
offer plenty of markets on
Seville FC games and 888 World
Snooker Championship matches in
the coming months."
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Now at 888
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