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Free Cash Casino > News and Articles

26 March 2008

888 Launches Online Sportsbook888 Online Casino

888 (Casino on Net), one of the world's biggest online gaming entertainment companies, has launched its online sportsbook.

A localized sportbook was launched in the UK, Germany, Spain, Sweden, Denmark and Austria. This has completed yet another significant step in its objective to provide their considerable global client base with a one stop gambling solution.

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888 Sport will provide betting opportunities on a plethora of sports including UK and Irish horse-racing, domestic, European and international football as well as greyhound racing, golf, cricket, rugby, tennis and various novelty events such as Big Brother.

"888's entrance into the sports betting market represents a significant milestone in the progression of our diversified, multi-channel strategy to grow customer reach and appeal globally. We believe that although our sportsbook addition will result in existing clients betting on sports with us, it will also provide an opportunity for new clients to experience our award winning brand," said Matt Robinson, Brand Marketing Director. "So, whether you are placing a bet on a horse race, wagering on who will score the next goal in a live televised football match, or just enjoying playing one our many casino, poker or bingo games, 888 should be your gaming company of choice.

"We believe that by offering our clients a sports betting option we are delivering yet another alternative way for our clients to enjoy gambling - and to do so with a company that is renowned for its safe, fun, fair, regulated and secure environment." continued Robinson.

Although 888 had previously not offered a sports betting option, it has always had strong links with sports events and sports teams, and 888 Sport will seek to maximise their sponsorship of both Seville Football Club and the upcoming 888 World Snooker Championships.

"Sports sponsorship has always been a significant part off 888's marketing strategy," said Matt Robinson, "and now that we are offering clients an opportunity to bet on activities like football and snooker, you can be assured we will be looking to offer plenty of markets on Seville FC games and 888 World Snooker Championship matches in the coming months."

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